I started this project trying to recreate a logo from a single logo, but I couldn’t necessarily do so. What became more interesting to me is creating a logo from three different logos. Bot the skew one logo but create a new form of the logo from a separate logo, a comment on how all of the logos blur together essentially and our perspective changes the meaning, creating something new that wasn’t intended.
I have done several projects based on of logos, the initial commentary was a criticism of branding. I read () book entitled “NO LOGO” and became interested in what it meant when we as people started branding ourselves. Who did we start to become and did they, in fact, start to shape our identity?
What was challenging with this particular project with the plotter was incorporating a pattern into the design.